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  • What are the benefits of enrolling in the Pre-Owned Program?

    Your customers will receive a Free 3-Month All Access Trial Subscription including over 150 channels of our best programming in the car. They’ll also receive 3-months free with streaming on the SiriusXM app or online - Over a $70 value.

    • Free Dealer Demo Service allows you to demonstrate SiriusXM during test drives
    • Free SiriusXM Brochures and other marketing materials for your dealership
    • No cost to your dealership or your customers — the free trial subscription automatically shuts off at the end of the 3 months
  • How do I enroll?

    Complete the SiriusXM Service Lane Program online enrollment form authorizing your Preferred Data Source Provider to transmit the VIN and Customer Contact information to SiriusXM.

    If you have questions about this program or need help with enrollment, please contact your Regional Manager or send us an email at: SXMDealerPrograms@siriusxm.com.

  • What is the process after my dealership is enrolled?

    Your Preferred Data Source Provider to transmits the VIN and Customer Contact information to SiriusXM.

    Upon the receipt of the inventory record, each eligible vehicle will automatically be set up with Demo Service. CDK Data Services, Inc. will receive the data from your Dealer Management System on behalf of SiriusXM. For RR ERA DMS dealers only, the information will be transmitted via the Reynolds Certified Interface (RCI) process.

    • Upon the receipt of the inventory record, each eligible vehicle will automatically be set up with Demo Service
    • Upon the receipt of the vehicle sold information (VIN and the Customer Contact information), we will start their Free 3-Month Trial Subscription
  • How do I know my customer information is safe and treated appropriately by SiriusXM?

    SiriusXM understands the importance of data confidentiality and security. We follow industry standards for data protection to ensure all customer information is secure. This is the same data security process and privacy policy that is applied to shared customer information from new and Certified Pre-Owned vehicle sales.

  • When can I begin activating the Demo Service?

    To inquire about the activation status of your dealership, contact our partners at CDK Data Services Inc. by phone at 1-855-587-6062 or Reynolds by phone at 1-800-767-0800 or send us an email: SXMDealerPrograms@siriusxm.com.

  • When can I start offering my customers their complimentary 3-Month All Access Trial Subscription?

    Once you receive your Welcome Kit, you can tell your customers that they’re receiving a free 3-Month SiriusXM All Access Trial subscription. We recommend activating the Demo Service prior to delivery, so that customers will drive off the lot able to listen to their SiriusXM trial.

    Don’t forget to tell them too that they’ll also receive a free 2-month trial to listen on their smartphone, tablet and computer so they can listen to SiriusXM everywhere.

  • Can I give complimentary 3-Month All Access Trial Subscriptions to customers who purchased a vehicle prior to participating in the Pre-Owned Program?

    As an added benefit of the Program, customers purchasing vehicles, dating back to 30 days prior to enrollment, may be eligible to receive the complimentary 3-Month All Access Trial Subscription from SiriusXM. These customers will receive notification of their free trial from SiriusXM.

  • Will all Pre-Owned vehicles receive a complimentary 3-Month All Access Trial Subscription?

    Yes, your entire Pre-Owned inventory of factory-installed SiriusXM vehicles, regardless of manufacturer will receive SiriusXM Demo Service and a free 3-month trial.

    Please note complete and accurate VIN and Customer Contact information is required.

  • If I’m unable to activate a radio, who should I contact?

    If, on the rare occasion, your dealership encounters radio activation issues, please know that our SiriusXM Dealer Support Agents are available to help. If a radio does not activate after using the SiriusXM Dealer App, please contact SiriusXM Dealer Support at 1-800-852-9696, and they will be happy to assist.

  • If I have a question that isn’t addressed in these FAQs, who can I contact?

    If you have questions about this program or need help with enrollment, please contact your Regional Manager or send us an email at SXMDealerPrograms@siriusxm.com.

    • For questions on the activation status of your dealership, please contact CDK Data Services, Inc. at 1-855-587-6062. Or for RR ERA dealers only, contact Reynolds support at 1-800-767-0800
    • If your question is about radio activation and satellite radio service, please contact SiriusXM Dealer Support at 1-800-852-9696


  • What are the benefits of enrolling in the Service Lane Program?
    • Surprise and delight your eligible customers after their service visit with a free 2-Month Trial of Sirius or XM All Access package with over 150 channels, including commercial-free music plus sports, news, talk and entertainment in the car, plus access on smartphone, tablet and computer* - Over $50 value!
    • Available on all qualifying vehicles equipped with satellite radio, regardless of manufacturer
    • SiriusXM will notify your eligible customers of their trial, courtesy of your dealership and SiriusXM
    • No Dealer effort required to promote the program or activate trials
    • Best of all no cost to your dealership or to your customers!
  • How do I enroll?

    Complete the SiriusXM Service Lane Program online enrollment form authorizing your Preferred Data Source Provider to transmit the VIN and customer contact information to SiriusXM If you have questions about this program or need help with enrollment, please or email us at: SXMDealerPrograms@siriusxm.com.

  • Who is sponsoring this Program?

    SiriusXM will deliver the benefits of this Program at no cost to Dealers.

  • How will SiriusXM know which vehicles and customers are eligible for a SiriusXM trial subscription after a Service visit?
    • Vehicles must have factory-installed satellite radio and determined eligible by SiriusXM.
    • Ineligible vehicles include those with active or recently active SiriusXM Satellite radio service subscriptions or trials
  • How do I know my customer information is safe and treated appropriately by SiriusXM?

    SiriusXM understands the importance of data confidentiality and security. We follow industry standards for data protection to ensure all customer information is secure. This is the same data security process and privacy policy that is applied to shared customer information from new and Certified Pre-Owned vehicle sales.

  • What happens after we enroll our dealership?

    Once active in the program we will start notifying your eligible service customers of their free 2-Month trial subscription.

  • What is my dealership’s role in the Program?

    Once your dealership is enrolled in the Service Lane Program and activated, nothing else is required from your dealership. SiriusXM will notify the eligible customers that they have received the trial along with instructions on how to activate the service. No dealership promotions, activations or notifications to customers are necessary.

  • When can customers expect to receive their complimentary SiriusXM trial subscription?

    Within a few weeks following a Service visit to your dealership.

  • What if I have a customer that wants to opt-out of future communications from SiriusXM?

    Customers may simply opt-out of SiriusXM mail or email communications via the same process used for new or Pre-Owned vehicle purchases. Your customer will not be notified of their complimentary Service Lane trial subscription by telephone. By calling SiriusXM Customer Care at 1-877-447-0011, your customer may request to be added to the “Do Not Call” list.

  • If I have a question that isn’t addressed in these FAQs, who can I contact?

    If you have questions about this program or need help with enrollment, email us at SXMDealerPrograms@siriusxm.com. You can also contact your SiriusXM Regional Manager. Contact details can be found in Help and Support.



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